A warm welcome to my new batch of Copywriting learners.In this course we will learn from 6 of the greatest copywriters of all times: Helen Lansdowne-Resor, Claude Hopkins, Bruce Barton, Rosser Reeves, David Ogilvy & Leo Burnett. For some background reading read this article from Randall Rothenberg. It gives you a grand overview of advertising history.
We will look at their style of writing, their contributions to the ad industry; what makes them so outstanding. We will analyse their ads and comment about how they use language to communicate meaning, their layouts, font & typeface used and personalised styles.
We will also see how headlines are used to grab attention; they should have a usp or product benefit.
Please feel free to leave your comments here & ask any questions you may have as I enjoy feedback from my students. I hope by the end of this course each of you will appreciate looking at ads & know how to analyse them; critically and for its value.
Have fun looking, searching & learning through the links here!
All the information has been arranged under the copywriters' labels here. So just click on the writer's name for additional explanation and research. I will continue to post updates for you each week, usually on fridays or saturdays. Take care.
4 comments:
I'm testing to see why you all say it's difficult to post with your name?
Step 1
In choosing your identity, you click 'Other', NOT 'Anonymous',
Step 2
A column for 'Name' appears. Write your name there and leave the 'Your web page' blank if you don't have a web page. If you do have a web page and want to share, then share!
Step 3
Leave your comments after that in the comments column above it. Re-read what you've written and check for accuracy/spelling etc.
Step 4
Click 'Preview' and once you're satisfied then
Click 'Publish your comment'
Just dropping by to say 'Hi!' & 'Keep up the good work!' ^_^
Ganbatte to all the juniors! =P
's been a while since I last visited~ XD
Pay more attention in class ah~ be good boys and girls, listen to MayAnn, and she'll give you cookies~ D:
Ganbatte =3
What a great idea and your resources on famous copywriters is spot on
I like David Oglivy on advertising as he is the founder of copywring
Post a Comment