Man in the Hathaway Shirt Series of Ads

At virtually the last moment Ogilvy decided to photograph his male model wearing a Hathaway shirt - and an eyepatch. "The Man in the Hathaway Shirt" appeared for the first time in the New Yorker of September 22, 1951. It caused a sensation. The eyepatch somehow lent the shirt an air of quality and sophistication. That image was carefully reinforced in a follow-up campaign portraying the Hathaway man as an eyepatched man-about-town. Eventually Hathaway no longer needed to display its name in its advertisements. The "man with the eyepatch" was identification enough. Link: Monocular Culture on Facebook. Read more: http://www.answers.com/topic/ogilvy-david#ixzz1Fc8MH2I6 This ad, with the mysterious character in the eye patch, instantly catapulted Hathaway as the #1 selling dress shirt in the world