The Marlboro Ad campaign was created by Leo Burnett in 1954. The ads were designed as a solution to Marlboro's filtered cigarettes which were considered feminine by many. Burnett transformed the original cigarettes slogan, 'Mild as May' into a masculine Marlboro Cowboy/Man or Marlboro Country theme. The visuals were simple; it had a lone cowboy smoking a cigarette in the rugged outdoors (New Mexico). The ads were brilliant (top 10 icon of the century) because it created an inherent story appeal via a personality to an unpopular product and gave it a new lease of life within a short period.
1 comment:
i think Leo Burnett have create a great ad in that year. Smoking Marlboro when riding a horse.Look cool, handsome(Maybe) Hrm...for me i don like smoking so. The ad like saying.. smoke marlboro when riding a horse u will get a girl...like that..!!
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