Highly unusual, even distasteful, to portray uncooked meat in advertisements. Enthusiastically breaking the code, Burnett said "but it was a natural thing to do. It just intensified the red concept and the virility. This was inherent drama in its purest form."Client:American Meat Institute (1945)
The Inherent drama is the Meat. The selling idea is ‘red on red’
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Leo Burnett created this advertisement to catch the eyes of consumers. He put red as the background color because he wanted to make his advertisement attractive and fitting to the raw and uncooked meat. He tried using uncooked meat as it is in its original form before cooking and it look natural but most people would think of it as “disgusting” but because he also added the red background people started buying the meat product and this advertisement became a million dollar Ad. .
His Power Of Inherent drama in the Red on Red ad. Has caught many eyes to become interested in the product when it is just red and white on the raw meat
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