Burnett developed a variety of advertising concepts, including the breakthrough idea of "searching for the inherent drama" of the product. "You have to be noticed," he once said, "but the art is getting noticed naturally, without screaming and without tricks."He started his own agency in 1935, at the depths of the Depression. He nurtured it, built it and saw it grow into the fourth largest agency in the U.S. and the fifth largest in the world. People told him that the business wouldn't succeed and that he'd be selling apples at walkways instead. How wrong they were!
“When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either"
2 comments:
“When you reach for the stars, you might not quite get one, but you won’t come up with a handful of mud either.” – Leo Burnett.
I agree with what he says.
Leo’s “Power of Imagery” had been the icon of companies and brands, icon such as Tony the tiger, Bibendum of the Michelin tyres, and the Pillsbury Doughboy, these iconic figures have been use since the time it was created and yet it’s still being use now.
The Power of Imagery has never been stop since Leo Burnett introduces it. It is a very good way to promote the image of company and also makes people remember the brand much more easily.
We were a bit of a sight.
Wholesale Jerseys Free Shipping
Post a Comment