Thursday, May 31, 2007
Emphasizing the Negative (2)
Smith Bros. A Cough Is A Social Blunder (1919). Dramatize the problem: People who cough in public 'lack consideration of others', they are a 'public menace'. Give a solution to the problem: Smith Bros cough drops keep a cough from developing into a sore throat or a cold so it's good to always have a box with you. Coughs have no place in social settings. Let the brand own the solution: One cough drop at bedtime will clear the cough.
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1 comment:
Thanks for your keen observation Huey! The typo has been corrected.
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