Emphasizing the Negative (2)

Smith Bros. A Cough Is A Social Blunder (1919). Dramatize the problem: People who cough in public 'lack consideration of others', they are a 'public menace'. Give a solution to the problem: Smith Bros cough drops keep a cough from developing into a sore throat or a cold so it's good to always have a box with you. Coughs have no place in social settings. Let the brand own the solution: One cough drop at bedtime will clear the cough.